2020 | Creative Direction/
Beauty Week was brought to fruition through the partnership of L’Oréal as the official stocklist of TheMarket. The brief was to introduce our customers to the wide variety of products L’Oréal has to offer and to present TheMarket as the one-stop shop for purchasing beauty. What was asked of us was clean, minimal and elevated design. As project lead, I worked on the creative direction focusing on a soft feminine colour palette, utilising subtle gradients to make sure that the product was the focal point in each composition. The ribbon motif was created by the team to bring smooth motion graphics into the campaign for social platforms. The result was a highly successful event which saw a lift in sales in the beauty and health category.