Chinese New Year

2021 | Digital Campaign / Creative Direction

Celebrating Chinese New Year on TheMarket. I was tasked with developing the look and feel for our annual CNY campaign. This was a takeover event which was only live for a 24 hour period. Because of the short period - I challenged myself to create an animation to help with engagement on social media to entice users to browse and shop the site.

© Olivia Aukafolau 2021