Meri Kirihimete

Did you know you can wrap the world nine times with Christmas wrapping paper thrown out each year?

With this in mind, we wanted to help our friends and clients be more sustainable this Kirihimete (Christmas). So we gifted them a 100% cotton re-usable gift wrap, to reduce this impact on Papatūānuku (earth).

The body of the design features typography forming the word “Wrap”, incorporated into the pun “It’s a wrap” – a wordplay on the end of the year and the object itself.

A Christmas in Aotearoa (New Zealand) is like nowhere else on earth, and we hoped to capture the richness of the season, without putting extra strain on our environment. We asked our clients to reuse the wrap to tautoko (support) our environment… again… and again…

Silver at Best Awards