Tides — Typeface Design

2017

Typography

Tides typeface is inspired by Pacific culture and the people which provide its distinct colour. The creation of the typeface was driven by issues that Pacific communities deal with whilst living in Auckland. The main issue stems from separation and the idea of people being pulled apart. Movement is a key theme I wanted to highlight as I saw strong historical ties with Pacific navigation of the great seas to modern day navigation of immigration to Auckland.